The first and only proper b2b event and awards in the Baltics. Grab your early bird pass.

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Parrot Annual B2B Conference & Awards is back. On June 4-5 the Baltic region’s premier B2B event returns to the Tallinn Film Museum. This year’s agenda includes:

Figuring out how to stand out in a sea of AI-generated noise
Mastering LinkedIn for B2B sales
Cracking the code on self-service & B2B e-commerce strategies

Taking B2B marketing to a global stage (no pressure)
Targeting the elusive 5% ready to buy—yes, they do exist
Unpacking the best uses of AI in sales and marketing (before it takes our jobs)
Real-world case studies, because theory only gets you so far

And now... the first speakers are ready to take the stage.

Relevance is the New Clickbait: How to Cut Through the B2B Content Noise / Malin Sjöman, CEO of Crescando (Sweden)

We are at risk of “content shock”, where an overwhelming amount of content and messages lead to buyers losing interest and zooming out. To succeed, we must shift our focus from simply producing content to ensuring that it is highly relevant, buyer-centric and closely aligned with the customer journey. The way forward is spelled Relevance—content must be tailored to help customers buy and support their decision-making process.

To succeed and create a story that is closely aligned with the buyers’ journey, we must understand our audience, what challenges they are facing and how they are trying to address them. By mapping the full buyer and customer journey, we can create content that truly supports and influences purchasing decisions.

Malin is an inspirational speaker, podcaster, experienced workshop leader and facilitator.

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The Self-Service Revolution: Redefining B2B Sales & Marketing / Mikko Seppä, Co-Founder and CEO of HeadQ Digital Commerce (Finland)

B2B buyers are making decisions on their own—researching, comparing, and even purchasing without ever speaking to a sales rep. This shift is changing how companies engage with customers, requiring marketing to take a leading role in guiding the buyer journey while sales adapts to more strategic, high-value interactions. This session explores how businesses can use self-service tools, AI, and data-driven insights to close the gap between sales and marketing, improving user experience.

Mikko's specialty is to help B2B companies sell their complex products online. He believes buying from a business should be a better experience for all parties, and digital commerce is the future of B2B sales. Mikko has over a decade of experience in entrepreneurship, B2B SaaS and new business development. He is the author of three books.

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Social Selling: Turning LinkedIn into Your Best Sales Channel / Daniel Disney, The King of LinkedIn and Social Selling (UK)

How to create content that actually generates results
How to turn LinkedIn engagement into sales opportunities
How to send effective LinkedIn messages & InMails
How to turn everything social into pipeline
How to account manage through social selling
How to get more out of LinkedIn Sales Navigator

Daniel Disney helps companies and sales teams turn LinkedIn into a lead-generating, sales-generating and revenue-generating machine using the best digital selling strategies out there. With over 20 years sales experience and over £25 million in revenue generated from LinkedIn, very few others understand LinkedIn and social selling like Daniel Disney.

Winning the 5% – The Smart Play for Small B2B Companies / Urmet Seepter, Co-Founder of Exponential Agency, Former Head of Global Digital Marketing at Helmes (Estonia)

Most B2B marketing advice focuses on nurturing the 95% of buyers who aren’t ready to purchase, but companies don’t have the time or budget for long-term waiting games. This session challenges the conventional wisdom and makes the case for prioritising the 5% who are actively searching and ready to buy. Urmet, drawing from his experience at leading Estonian IT firm Helmes, will share real-world examples of how a smart focus on the 5% can drive faster sales and higher conversions. Attendees will learn how to position their brand at the critical shortlisting phase, shortening sales cycles and increasing success rates.

Urmet specialises in helping companies grow internationally through digital marketing. He has successfully mentored businesses to generate international sales independently via digital campaigns. Urmet recently managed a digital marketing project at Helmes, the leading Estonian IT company for about five years, handling everything from strategy to campaign execution. His strategy and daily optimisation boosted international leads from just 5 per year to 70, with ROI of 20X on ad spend, generating around 15 million in sales.

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From Local to Global: The Cultural Factor in B2B Marketing Funnels / Neringa Petrauskaite & Julius Kaknevicius, Partners, We Are Marketing (Lithuania)

Neringa Petrauskaite, Strategist and Partner at B2B marketing agency We Are Marketing, is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies. Julius has worked with over 300 B2B companies on strategy, branding, and sales tools. He also consults on sales development and export strategies. He is a frequent speaker at events such as e.Virusas, Password, LiMA, and VŽ conferences, often discussing B2B and export marketing in the media.

Shaping Opinions Online: B2B Comms in the AI Era / Mykolas Katkus, Partner at Fabula Rud Pedersen and Co-founder of Repsense (Lithuania)

Strong online reputation is a key driver of trust and business success. This session will explore the essential metrics, tools, and strategies to effectively measure and manage your brand’s online presence in the B2B space.

Great Products Aren’t Enough: How Finnish & Baltic Engineers Can Win Globally with Better Storytelling / Lars Schulman CEO of VML Finland

Baltic Engineers make world class products, if only that was enough to succeed on the global stage. Methods for effective collaboration between marketing, customers and product managers to tell product stories that are distinctive and engaging.

Case Study: Driving B2B Growth Through Industry Award Programmes & Community Building / Andres Kangur, CMO of Thermory (Estonia)

The Thermory Design Awards acknowledge and reward brand ambassadors for creating impactful projects. The aim of the awards is to highlight outstanding architecture, Architects, developers, and Thermory distributors can submit their work. The 2024 awards received 59 submissions from 16 countries, while the 2023 awards garnered 75 projects from 19 countries.

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How to Sell to the 95% Who Aren’t Ready to Buy / Igor Bielobradek, Digital Marketing and MarTech IT Systems Lead for Central Europe at Deloitte (Poland)

Most B2B buyers aren’t ready to purchase when you first reach out to them—so how do you still sell to the 95% who aren’t in buying mode? This presentation explores how to build trust, nurture relationships, and stay top-of-mind until the moment they are ready. Learn practical strategies for engaging prospects long before the sales conversation begins, using content, branding, and value-driven interactions to turn future buyers into loyal customers.

Igor Bielobradek is an experienced B2B marketer and content marketing enthusiast. He has focused his career on professional services industry, where he is an expert in the area of content marketing strategy and MarTech strategy. At Deloitte, Igor is responsible for the digital communications department and implementation of MarTech tools. He focuses on sales enablement to help both marketers and salespeople achieve their goals. He builds processes supported by appropriate technology so that both teams can effectively cooperate based on customer data instead of guesses and hunches.

Breaking Into the Tough German B2B Market: How to Sell When Buyers Say “Nein” / Max Leber, Co-Founder of VALOQ.DE (Germany)

Germany is one of the most challenging B2B markets—buyers are skeptical, decision cycles are long, and relationships matter more than ever. In this session, Max will share strategies for navigating the complexities of selling to German companies. Whether you're new to the market or struggling to gain traction, this session will give you the insights you need.

Max is the Co-Founder of VALOQ.DE, a company that helps to generate revenue in Germany through sales outsourcing. He has sales experience from several German companies, including Siemens.

@Your Service: How Custom GPTs Help Craft Personalised Sales Offers / Eneli Eljand, Business Analyst at Tehisintellekt (Estonia)

Discover how to turn the first sales call into a personalised offer that speaks directly to your customer. We'll walk through a step-by-step workflow using transcriptions, web data, and ready-made templates — with help from custom GPTs you can call on with just an @. You'll see how ChatGPT can save time and help you create offers that truly feel tailor-made for each client.

Eneli specialises in implementing and building AI solutions — whether it's a smart chatbot, automated information processing, or something else. She has over 12 years of experience implementing software systems in organisations, including projects for companies like Silen, Avaeksperdid, and Eltech Solutions.

"Thank you! I hope the event will continue for many-many years."

Tickets & Registration

The full pass includes two insightful event days along with the Golden Parrot Gala. By purchasing the day pass you will have access to all side-events taking place on that date.

Please contact us directly for a group offer (groups of three and more). Group offers not applicable during super early bird period.

Early Bird Full Pass

until 30 April (included)

449 EUR + VAT

Regular Bird Full Pass

starting from May 1

549 EUR + VAT

Early Bird Day Pass

until 30 April (included)

299 EUR + VAT

Regular Bird Day Pass

starting from May 1

399 EUR + VAT

Frequently Asked Questions

I filled out the registration form, but didn't receive a confirmation.

Firstly, when filling out the form, make sure your contact details are correct. A success message appears under the form if the registration is confirmed. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I filled out the registration form, received the confirmation and would like to make changes to my registration.

You are very welcome to reach out to us directly.

I filled out the registration form, received the confirmation, but not the invoice.

We don't tend to send out invoices immediately and it might take up to a couple of weeks for the invoice to arrive. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I signed up at the last minute and have yet to receive and settle the invoice. Can I still come to the event?

Don't worry, your place will be reserved and the rest worked out after the event.

I have received the confirmation, but no ticket. Where do I get the ticket?

There is no virtual or physical ticket. Entry to the event is list-based and you just have to tell us your name to receive a badge.

I signed up a month ago, received the confirmation and invoice, but no additional information about the event.

We aim to keep our email communication insightful, yet minimal. Make sure to sign up for our newsletter to be up to date with the latest. Subscriber or not, a comprehensive memo will be sent out to all guests 2-3 days before the event. Make sure to check the spam folder as filters have been getting tighter and tighter. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I signed up and have paid the invoice, but am unable to attend. Do I get a refund?

We will fully refund your ticket if you notify us before May 21st 2025 (includ). We will not refund tickets purchased after May 21st 2025. Please reach out to us directly for a refund.

Golden Parrot Awards

the first and only competition in the Baltics to celebrate outstanding work in B2B

Golden Parrot B2B Awards

The first and only competition in the Baltics to celebrate outstanding work in the B2B (business-to-business) field.

Golden Parrot Award in each category (Website, Branding, Sales Support Content, Content, LinkedIn, Events, Lead Generation & Sales)
Grand Prix (Best of Show)
Best of Estonia, Best of Latvia and Best of Lithuania
B2B Agency of the Year

Apples and Oranges

Advertising awards are strongly biassed – the vast majority of winners represent the B2C sector. At the same time, it’s very difficult to compare the two, hence business-to-business should be judged separately.

It’s Free!

The entry is free for everyone.

Unbiased Feedback

All participants will receive personalised feedback sourced during evaluation sessions with our international jury panel.

The Talk of the Town

All winners will receive a unique piece that will remind them and others of the wonderful work they’re doing. We will additionally contribute with a boost across all our channels.