Practical case about how a small B2B agency in Finland used focus, customer conversations, and employee thought leadership to break through a brutally competitive market.

Interview with Ilze Švarcbaha, Founder of Not Scheduled and Co-founder of Every Good Idea social media marketing agencies.

Interview with Irmantas Matilionis, CMO in a real estate development and management company EIKA Group.

Interview with Skomantas Rukuiža, Head of marketing @ Scandagra.

Interview with Neringa Petrauskaitė, Strategist & Partner at WeAreMarketing and Chair of the Board at British Chamber of Commerce in Lithuania.

Interview with Justė Žulienė, Head of Marketing & Communication at Finora Bank.

One of Europe’s most important marketing studies, McKinsey’s State of Marketing Europe 2026, is based on a survey of 500 senior marketing leaders across five major European countries. 

Interview with Ieva Salina, Global Head of Marketing @ Caljan.

Interview with Sander Aavik, co-founder of the agency vDisain.

It’s a mix of data, mistakes, small wins, and real lessons.

Marketing Parrot spent several days in London at the B2B Marketing Expo and visiting leading B2B agencies.

This article includes Desktime case study: Golden Parrot Awards 2025 winner in PR category.

Interview with Xolo Growth Manager, Kristin Kirštein. The article provides a summary of Xolo’s market entry strategy for new markets.

Interview with Kristine Kostamblocka, the founder of B2B Marketing Digest, a monthly newsletter and consulting platform dedicated to helping B2B and professional services firms navigate complex marketing decisions with clarity and confidence.

Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.