Gaining Global Publicity 17 February 2021

Price: 99€ + VAT.

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One story in Business Insider may skyrocket your sales (based on the experience of ÖÖD Mirror Houses, Cleveron and many other companies).

But foreign media is really picky! How to get their attention?

Want your story to be published in Business Insider, Reuters, Fast Company or China Daily? How to get the attention of global media? How to get extra buzz to your marketing campaign?

This webinar will give you practical advice on how to gain global publicity.


13.00 – 13.20 “Writing copy that sells”


Dario is copywriter and journalist by trade, past experience includes editing, teaching and business training. Managing Partner at Cavegn & Marsh Advertising. In 2016- 2019 was in charge of the English-language news portal of Estonian Public Broadcasting (ERR).



13.20 – 13.40 “Global publicity for Latvian tech companies – Best practice case studies”


Julia is a co-founder at Truesix, Founder at Content Labs. She is the first content and PR person at Printful, Latvia’s most successful startup. Julia has helped Latvian start-ups to gain global publicity. Specialties: Social media marketing, traffic generation, copywriting, customer relations, content marketing.


13.40 – 14.00 “How  to get the attention of the global news agency”


Tarmo is a storyteller and an experienced media professional, publisher, editor, journalist, also communications manager and published author. He is the co-founder of the first pan-European startup magazine “Co-Founder” and former journalist at Reuters. He is also the co-founder of Lahhentagge Distillery



14.00 – 14.20 “Making Finnish companies famous in the World – Best practice case studies”


CEO of The Honey Partnership, a group of specialist agencies based in London, Shenzhen, Taipei and Amsterdam.  He is a multi award-winning marketer, experienced business leader, founder of four agencies with a track record in international communications for technology, creative, travel, tourism and leisure businesses, from start-ups to global blue-chips.


14.20-14-40 “Punch above your weight: PR learnings from TransferWise and Bolt”


Marek is the former Director of Communications at Bolt and Head of European PR at TransferWise. He’s been involved in communicating the Estonian start-up scene for the last ten years. Currently, he works with start-ups as a strategic communications and brand advisor, and mentors junior communication professionals.



14.40 – 15.00 “What interests Chinese media”


Leslie has lived and worked in China for more than eight years. He offers translation and consultancy services for Estonian companies doing business in China. Most of the high level meetings between Estonia and China are translated by Leslie. He also helps Estonian companies with media contacts in China.



15.00 – 15.20 “How one article in Business Insider boosted the sales of Estonian mirror houses”


Kristi is a sales manager at ÖÖD. ÖÖD is an Estonian hotel concept with a stylish and bold design, consisting of hotel rooms and auxiliary buildings such as reception, restaurant, conference rooms, spa, gym, etc. The modules offer a different content, but a uniform appearance allows to gradually increase the hotel according to demand.


Price: 99€ + VAT.

For registration, please write