Today, as the Global CMO and a board member at NFQ, Grazvydas leads marketing for an 800-strong technology company.

At Telia, Aivaras oversees B2B sales strategy, ensuring that the company’s sales teams have the right tools, support, and market positioning

In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.

Looking ahead to 2025, it’s clear that Baltic B2B leaders are preparing for a year of transformation and adaptation.

Neringa is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies.

In this latest profile piece, we talk with Gabriele Vaitkunaite, an up-and-coming B2B marketer and CMO at Newsec Baltics.

On how pan-Baltic law firm COBALT managed to mobilise their international office to realise a thorough strategic makeover of their LinkedIn.

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

We discuss Swedbank's positioning, goals and strategy in the corporate area, as well as Vita's personal know-how on marketing.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...