In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.

Looking ahead to 2025, it’s clear that Baltic B2B leaders are preparing for a year of transformation and adaptation.

Messente is a text messaging API and user authentication platform that allows businesses to connect with anyone around the world.

Kertu Kuusik is the Head of Marketing at Cleveron. Previously, Kertu led the marketing and brand department at Telia.

Urmas Kamdron is a well-known sales trainer who has worked as a marketing and sales manager for many B2B companies.

Piret Vahter is one of the most experienced B2B marketers in Estonia, having worked at Telia, Columbus IT, Rebel Roam and now Net Group.

Combat Ready was a standout due to its clear strategy, impressive results, and transparent reporting.

On how pan-Baltic law firm COBALT managed to mobilise their international office to realise a thorough strategic makeover of their LinkedIn.

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

At the first Big Fish sales conference, we explored sales to large customers.