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Oct 24, 2024
Igors Golubevs: Videos Are Essential for Selling Complex B2B Products
In this interview, we talk with Igors Golubevs, Sales Director of Schneider Electric Latvia.

Oct 3, 2024
Evelyn Andruškevitšus: It Doesn’t Matter if You Sell Soap or Legal Services
Evelyn is a marketer with extensive experience, who before moving into B2B, was involved in marketing consumer goods to the masses.


Jul 17, 2024
Davis Sarmins (Printify): Whatever Works in the US, We Distribute and Localise
Davis Sarmins is proudly the new Director of Growth Marketing at Printify. A lot has changed during the six years he’s spent at the company.

Apr 25, 2024
Andrejs Jušcenko: When Approaching New Clients, Look for the Change Agents
In the backdrop of bustling TechChill Riga, we cornered our latest hero – Andrejs from IBD Consulting.


Mar 22, 2023
Estonian Marketers on Why Marketing Is Necessary in B2B
In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.

Aug 19, 2022
Arturas Zatulinas (Elektrum): B2B Client Acquisition Is Ruled by Sales
Troubled by the ongoing crisis, the energy sector is heating up now more than ever. Elektrum (part of Latvenergo group) is one of the...

Aug 16, 2022
Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive,...

May 29, 2022
Liliana Ozolina (EY Baltics): Our Ambition Is to Become the World’s Most Favoured Employer
Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General...


May 29, 2022
Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...


May 20, 2022
Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
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