On Why the Next 100 Years Will Be the B2B Century
Peter Weinberg and Jon Lombardo from the B2B Institute, a think tank at LinkedIn that studies the laws of growth in B2B, have pinned...
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Feb 16, 2022
Why You Cannot Trust Analytics
Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...
Jan 2, 2022
B2B Customers Use 10 or More Channels to Interact with Suppliers
Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
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