It’s a mix of data, mistakes, small wins, and real lessons.

Marketing Parrot spent several days in London at the B2B Marketing Expo and visiting leading B2B agencies.

This article includes Desktime case study: Golden Parrot Awards 2025 winner in PR category.

Interview with Xolo Growth Manager, Kristin Kirštein. The article provides a summary of Xolo’s market entry strategy for new markets.

Interview with Kristine Kostamblocka, the founder of B2B Marketing Digest, a monthly newsletter and consulting platform dedicated to helping B2B and professional services firms navigate complex marketing decisions with clarity and confidence.

Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.

Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.

The last quarter of 2025 will be busy in B2B marketing. When everyone returns from summer and starts experimenting with new AI tools, the digital arena will turn into a jungle. Everyone will be vibe-marketing their way forward.

Norstat asked Baltic B2B marketers (who work with marketing agencies) to rate the competence of their agency partners on a scale from 1 (very poor) to 5 (excellent), the results painted a clear picture of where agencies stand today.