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How To Reach Decision-Makers Using Email and DMs: Lessons from Annika Ljaš Eilat
As Managing Partner at Exponential and one of the most experienced startup marketers in Estonia, Annika Ljaš Eilat has helped companies secure Fortune500 accounts, seven digit startup investments, and press coverage from Bloomberg to Forbes. Her approach? Thorough homework, being useful and keeping emails extremely short.


Videos and Webinars Are the Most Effective B2B Content Formats in France
Notes from BtoB Summit in Paris, France from strategist and We Are Marketing Partner Jorė Astrauskaitė.


Selling Peat in 60 Countries: The Hortimed Rebranding Story
Interview with Anna Tentere, Head of Marketing at Hortimed. Golden Parrot 2025 award-winning case study in B2B branding category


CASE STUDY: How Dipperfox’s Stump Grinder Videos Got 250 Million Views
Interview with Taavi Altpuu, CEO of Molivery, the agency behind Dipperfox and winner of the Golden Parrot B2B Awards.


Lessons from the jury table: what Baltic B2B marketing gets right (and where it still needs a nudge)
As a jury member for the Golden Parrot 2025, Neringa Petrauskaitė shared her observations after reviewing dozens of submissions across categories such as B2B branding, lead generation, content marketing, and B2B websites.


The Reason Your AI Isn’t Working (And How Marketers Can Fix It!)
Interview with Rūta Gaudiešienė, Partner at Civitta and Chairperson of Lithuanian Marketing Association (LIMA)
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