Interview with Xolo Growth Manager, Kristin Kirštein. The article provides a summary of Xolo’s market entry strategy for new markets.

Interview with Kristine Kostamblocka, the founder of B2B Marketing Digest, a monthly newsletter and consulting platform dedicated to helping B2B and professional services firms navigate complex marketing decisions with clarity and confidence.

Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.

Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.

The last quarter of 2025 will be busy in B2B marketing. When everyone returns from summer and starts experimenting with new AI tools, the digital arena will turn into a jungle. Everyone will be vibe-marketing their way forward.

Norstat asked Baltic B2B marketers (who work with marketing agencies) to rate the competence of their agency partners on a scale from 1 (very poor) to 5 (excellent), the results painted a clear picture of where agencies stand today.

As Managing Partner at Exponential and one of the most experienced startup marketers in Estonia, Annika Ljaš Eilat has helped companies secure Fortune500 accounts, seven digit startup investments, and press coverage from Bloomberg to Forbes. Her approach? Thorough homework, being useful and keeping emails extremely short.

Notes from BtoB Summit in Paris, France from strategist and We Are Marketing Partner Jorė Astrauskaitė.

Interview with Anna Tentere, Head of Marketing at Hortimed. Golden Parrot 2025 award-winning case study in B2B branding category

Interview with Taavi Altpuu, CEO of Molivery, the agency behind Dipperfox and winner of the Golden Parrot B2B Awards.

As a jury member for the Golden Parrot 2025, Neringa Petrauskaitė shared her observations after reviewing dozens of submissions across categories such as B2B branding, lead generation, content marketing, and B2B websites.

Interview with Rūta Gaudiešienė, Partner at Civitta and Chairperson of Lithuanian Marketing Association (LIMA)

The future growth of Verslo Zinios lies in the unique combination of data analysis and journalism.

Over the past few months, we've interviewed a range of inspiring people working in B2B marketing and sales. One of my favorite questions to ask: “What would you recommend reading or listening to in order to grow professionally?” Here’s a crowdsourced list of top books, podcasts, tools, and resources they mentioned – all recommended by real practitioners.

The first- ever B2B marketing survey in the Baltics conducted by Norstat spoke to 211 B2B marketing professionals across the Baltics (109 in Estonia, 63 in Lithuania, and 39 in Latvia). These aren’t agency folks—they’re in-house marketers responsible for driving business results.