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Marketing Trends 2026: McKinsey Report
One of Europe’s most important marketing studies, McKinsey’s State of Marketing Europe 2026, is based on a survey of 500 senior marketing leaders across five major European countries.
How to reach high profile customers in the US with email marketing
Interview with Ieva Salina, Global Head of Marketing @ Caljan.
CASE STUDY: What to expect from a cold email campaign? Specific examples and benchmarks
Interview with Sander Aavik, co-founder of the agency vDisain.
Parrot B2B Marketing Conferences in Riga and Vilnius. Success stories that help you grow
It’s a mix of data, mistakes, small wins, and real lessons.
Nobody Wants to Be a Marketer Anymore — And That’s Exactly Why Creativity Matters More Than Ever
Marketing Parrot spent several days in London at the B2B Marketing Expo and visiting leading B2B agencies.
Desktime CMO Elvis Ābeltiņš: “AI Is Shifting Budgets From Google Ads to Content”
This article includes Desktime case study: Golden Parrot Awards 2025 winner in PR category.
Xolo Cuts the Share of Meta and Google Ads in Its Marketing Mix
Interview with Xolo Growth Manager, Kristin Kirštein. The article provides a summary of Xolo’s market entry strategy for new markets.
The Real ROI of Every Corporate Conference Is Built During the Planning Phase
Interview with Kristine Kostamblocka, the founder of B2B Marketing Digest, a monthly newsletter and consulting platform dedicated to helping B2B and professional services firms navigate complex marketing decisions with clarity and confidence.
Stop Wasting Budget: Target the Right B2B Buyer at the Right Time
Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.
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